The essential brand & website package

The Fast Track

Custom-built tools to help you launch, market & sell.

The essential brand & website package

The Fast Track

Custom-built tools to help you launch, market & sell.

Our essential brand & website package for small businesses.

LOGO DESIGN

VISUAL BRANDING ASSETS

BRANDED STATIONERY

WEBSITE

 

If you own a small business but don’t have a professional brand and website yet, then The Fast Track package is for you.

If you are thinking about marketing your business in any way, investing in your brand and online presence is a good place to start. This is the time to cast the vision for your business – to state your intent with a brand that is aspirational and communicates the values and status of your company clearly.

A good, solid brand and web design and online presence will go a long way in getting you established in the market and will help you to reach new customers. This is why we put together the Fast Track package: to help small businesses strengthen their brand and online marketing efforts quickly and strategically.

Brand Identity

We lay the foundation for your marketing efforts by creating strong and beautiful brand visuals.

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Copywriting

Get started with in-depth research and a skilled writer will write the right words to speak to your clients.

Web Design & Development

Your website is where all marketing comes to land. We focus on strategy and design to build user-friendly sites.

The FAST TRACK brand and web design process

Four weeks from start to launched

  • week one

    week one

    FIRST THINGS FIRST

    To get things started off right, we spend the first week getting to know you and your business.

    Admin & Setup Week

    • Skype Call
    • Quote + Deposit
    • Project Plan + dates
    • Contract
    • Brand Discovery Questionnaire
    • Client Portal Active
  • week two

    week two

    BRAND + COPY

    Next, we lay the foundation for your marketing efforts by creating beautiful brand visuals and the right words.

    Design of Brand Visuals

    • Brand Inspiration Board
    • Logo Development: 3 Concepts + 3 sets of changes
    • Brand Style Board
    • Stationery: Business Card, Letterhead, E-signature

    Key Brand Copy

    • Home Page
    • About Page
    • Sales Page
  • week three

    week three

    WEBSITE

    Your website is where all your marketing comes to land. We aim to build user-friendly sites that sell.

    Technical Development

    • Hosting + registration included (1 year)
    • WordPress site
    • 5-10 Pages, menus and galleries as required (More complex websites will be quoted extra)
    • Premium, customised theme
    • Optimised for mobile
  • week four

    week four

    EMAIL MARKETING

    The first online marketing strategy you can implement is to build an email list and to send marketing emailers.

    The first steps to take when building a list

    • Email Marketing Setup (Mailchimp)
    • Signup form added on website
    • 3 Email Auto Sequence setup for new signups (copywriting excluded)

    FAQ’S

    Frequently Asked Questions

    I don't have any wording or photos yet

    No worries! The Fast Track package includes strategic copywriting for the three most important pages on your website. We also spend quite a bit of time on sourcing high quality stock images to use in your designs and that will also be able to use in future marketing campaigns.

    How will the payments work?

    After the initial conversation, we send a quote. When the quote is accepted, we send through an invoice for the whole amount, but only 50% is due at the start of the project. The balance will be due as soon as we complete the project, before we go live with the website. After we receive the final payment, the website will go live.

    Payment Plans are also available by special request – send me an email at karin@freshfire.co.za to find out more.

    I already have a domain + hosting for my website

    No problem! We take a look at your hosting package and if all is well for our requirements, we will continue on your hosting package. If we see any problems, we will guide you through the process of moving the site to a more suited solution.

    I need a few other items designed as well (for example, a company profile or brochure)

    That’s great, because now that we have establised a new brand for you, we can implement it in your other designs as well. Additional items will be quote extra. Be sure to mention these in our initial Skype meeting.

    The Fast Track is my flagship brand and web design package. It is what every small business needs to launch their business online.

    Investment

    The Fast Track Brand and Web Design Package includes:

    • Brand research
    • A custom-designed logo (3 concepts + 3 sets of changes)
    • Branded stationery
    • Quality brand copywriting for your website (3 pages)
    • A selection of stock images
    • Website: The first year’s hosting and registration
    • A custom-designed WordPress Website (5-10 pages)

    Package price

    The final quoted price may be different if additional designs are required:

    From $950

    From R12 500

    Payment plans availble. Get in touch for a custom quote.

    My clients say…

    I have had the privilege of working with many amazing clients throughout the years. A few nice things they have had to say:

    “Since working with Freshfire we have seen that our business is getting more recognition.

    I have recommended your services to others because of your good work.”

    Siyabonga Khoza

    Director, Servinet Consulting Engineers

    “Outstanding quality of work! Loads of patience for all those small changes requested. You see the clients dreams and visions and make it your own! You come up with such great ideas which I would never even think about.”

    Anri Wolmarans

    Franchisor, Funky Frogs Indoor Play Centres

    Working with Karin has been a pleasure, she is super professional and the whole creative process was a joy for me. After I’d completed the initial interview process, I knew she was going to create something amazing, because she just GOT me. She put together a mood board that blew my mind! I was beyond excited!

    Sharon van Wyk

    Blogger, The Blessed Barrenness

    You are incredibly knowledgeable with many aspects when it comes to technology. Your artistic work is great and I feel that my website looks unique and very professionally done.

    Kelly Cruickshank

    Business Owner, Blushing Bride Designs

    My work at a glance

    Samples from various print and digital design projects:

    Brand Design

    Website Design

    Special Projects

    Let's get started

    How can I help you launch and grow your business online?

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