CASE STUDY
Digital Marketing
Strategy
THE PROJECT
We recently launched a six-month online marketing campaign for a local law firm Pieterse Inc.
Strategy Document
The plan was based on a digital marketing strategy document we put together for them. In it we identified their various key offerings and the clients they would like to reach + content strategies.
Editorial Calendar
Based on the strategy document we created an editorial calendar for the next six months with the blog posts forming the foundation of all the other designs.
Content Creation
From there, we created content for their website, email marketing and social media marketing channels.
Scheduling
We pre-scheduled all the content for the next six months: blog posts for their website, monthly email newsletters and weekly posts on Instagram & Facebook.
Strategic Content
Now, we have strategic, pre-planned content publishing automatically for the next six months. We will supplement this with additional posts that are more spur of the moment and timely.
Reporting
We can pull reports for email marketing efforts, social media posts and paid ads to measure the results of the campaign.